Strategic Brand Management + Best Practice Cases in Branding

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Strategic Brand Management + Best Practice Cases in Branding image
ISBN-10:

0132366320

ISBN-13:

9780132366328

Author(s): KELLER, Kevin
Edition: 3
Released: Jan 01, 2007
Format: Hardcover, 0 pages

Description:

This package contains the following components: -013188865X: Best Practice Cases in Branding for Strategic Brand Management -0131888595: Strategic Brand Management

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