Managing Marketing Linkages: Text, Cases, and Readings

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Managing Marketing Linkages: Text, Cases, and Readings image
ISBN-10:

013234923X

ISBN-13:

9780132349239

Edition: 1
Released: Oct 25, 1995
Publisher: PRENTICE/HALL
Format: Paperback, 403 pages

Description:

Comprised of an introductory chapter, four readings, and twelve diverse case studies, Managing Marketing Linkages, by Frank V. Cespedes explains how external market factors and internal organizational linkages can be developed to maintain profitable customer relationships.

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