Strategic Management: Cases
ISBN-10:
0132340143
ISBN-13:
9780132340144
Author(s): Parnell, John A.; Wright, Peter L.
Edition: Subsequent
Description:
Integrates academic theory with business practices in strategic management. Illustrating concepts with examples from progressive global organizations, the text features application-oriented cases. It draws insight from business disciplines as well as disciplines from the social sciences. Also available as "Strategic Management: Concepts and Cases" (0-13-228719-6)
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