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Marketing: Defined, Explained, Applied (Mymarketinglab)

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Marketing: Defined, Explained, Applied (Mymarketinglab) image
ISBN-10:

0132177153

ISBN-13:

9780132177153

Author(s): Levens, Michael
Edition: 2
Released: Jan 20, 2011
Publisher: Pearson
Format: Paperback, 384 pages
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Description:

A unique and easy-to-read breakdown of marketing information. Marketing: Defined, Explained, Applied was written from the ground up to be the most usable reference guide for understanding the principles of marketing. The unique visual and organizational style of the text clearly presents key information that draws readers into the material, allowing them to use their text—rather than passively read it.

The second edition features a new format that makes it easier for readers to study and learn the material.

Best prices to buy, sell, or rent ISBN 9780132177153

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