The IMC PlanPro Handbook [With CDROM]
![The IMC PlanPro Handbook [With CDROM] image](data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mO89B8AAqkB05ycXjIAAAAASUVORK5CYII=)
Description:
With this IMC Plan Pro Booklet and software, students are able create their on integrated marketing communications plans, complete with sample ads and related marketing materials. The software allows students to modify the outline of the program to fit their particular product or their particular IMC Plan. With this application booklet and project, students will gain a first-hand experience about how to completely integrate a marketing plan, from the beginning to end.
Best prices to buy, sell, or rent ISBN 9780131998124
Frequently Asked Questions about The IMC PlanPro Handbook [With CDROM]
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