The Fortune at the Bottom of the Pyramid

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The Fortune at the Bottom of the Pyramid image
ISBN-10:

0131877291

ISBN-13:

9780131877290

Author(s): PRAHALAD, C.K.
Edition: 1
Released: Jan 01, 2006
Format: Paperback, 273 pages

Description:

Presents the theory that there are commercial opportunities in the poor nations of the world for private companies, and that companies can utilize this knowledge to make profits and at the same time fight poverty.

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