Electronic Commerce: From Vision to Fulfillment

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Electronic Commerce: From Vision to Fulfillment image
ISBN-10:

0131735217

ISBN-13:

9780131735217

Author(s): Awad, Elias M.
Edition: 3
Released: Jan 01, 2006
Format: Paperback, 555 pages

Description:

This briefer text gives students an overview of managerial and technical concepts of e-commerce. The material follows a life cycle approach to show students the entire process of e-commerce from "vision" or strategic planning to "fulfillment" for delivery of products and services with the goal of customer satisfaction.

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