Marketing for Leisure and Tourism
Released: Mar 14, 1996
Publisher: PRENTICE/HALL
Format: Paperback, 344 pages
Related ISBN: 9780273657255
Description:
Marketing for Leisure and Tourism This book provides a sound under-pinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organisations and activities. Tourism is dealt with as an integral part of the leisure market rather than as a separate phenomemon. Coverage is given to the need for public and voluntary organisations to become more marketing-oriented, as well as designing and delivering service quality.
Best prices to buy, sell, or rent ISBN 9780131509887
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