Cultural Dimension of International Business, The

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Cultural Dimension of International Business, The image
ISBN-10:

0131460692

ISBN-13:

9780131460690

Edition: 2
Released: Jan 01, 1993
Publisher: PRENTICE/HALL
Format: Paperback, 192 pages

Description:

Appropriate for the Anthropology of Business course taught in Anthroplogy or as a supplement to the International Business course taught in Business Management departments.This text demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business, and offers a conceptual framework for understanding the cultural dimension of the international business arena.

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