A Framework for Marketing Management

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A Framework for Marketing Management image
ISBN-10:

0131452584

ISBN-13:

9780131452589

Edition: 3
Released: Jan 01, 2007
Format: Paperback, 360 pages

Description:

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

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