Concepts in Strategic Management and Business Policy, Ninth Edition

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Concepts in Strategic Management and Business Policy, Ninth Edition image
ISBN-10:

013142405X

ISBN-13:

9780131424050

Edition: 9
Released: Jul 07, 2003
Format: Paperback, 432 pages

Description:

This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field-from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.

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