International Business: An Asia Pacific Perspective

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International Business: An Asia Pacific Perspective image
ISBN-10:

013127533X

ISBN-13:

9780131275331

Released: Sep 30, 2004
Publisher: Pearson
Format: Paperback, 592 pages
Related ISBN: 9789810684204

Description:

This exploration of the topic of international business examines decisions relevant to managers in internationalizing and multinational firms operating in the Asia Pacific. It uses cutting-edge conceptual material to underlie the decision-making frameworks in the text and in the numerous Asian company examples and illustrations.

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