Business Policy

This new edition of Business Policy: A Canadian Casebook presents thirty business policy cases; twenty-two are entirely new; three are borrowed classics, and five are revised from the first edition. While maintaining a Canadian orientation, the cases cover a borad range of locations and operations from Newfoundland fisheries to the high technology of de Havilland Aircraft. Written from the perspective of a general manager, the cases encourage students to apply their basic understanding of the functional areas of business to complex demanding situations, thereby promoting analytical and decision-making skills; Softcover, 503pp.