Critical Thinking in Consumer Behavior: Cases and Experiential Exercises

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Critical Thinking in Consumer Behavior: Cases and Experiential Exercises image
ISBN-10:

0131133225

ISBN-13:

9780131133228

Author(s): Graham, Judy
Released: Jan 01, 2003
Format: Paperback, 96 pages

Description:

Designed to be used alone or packaged WITH ANY core texts in consumer behavior. (Price in package, $10.) This unique casebook applies consumer behavior theory to practice via 21 cases and activities. To package with Solomon's Consumer Behavior text use ISBN 0131850563 or to package with Schiffman and Kanuk's Consumer Behavior text use ISBN 0131172239. For other package ISBNs-contact your Prentice Hall representative.

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