Management (6th Edition)

(6)
Management (6th Edition) image
ISBN-10:

0131087479

ISBN-13:

9780131087477

Edition: 6
Released: Dec 25, 1994
Publisher: Pearson
Format: Hardcover, 732 pages

Description:

This edition continues its strong research orientation and solid theoretical underpinnings. The general theme is dynamic engagement—a broad term that captures the essence of change confronting future managers, and current thinking on what they'll need to succeed. The material presented revolves around the following themes: ethics, globalization, entrepreneurship and small businesses, cultural diversity, and quality. Topics place an even greater emphasis on practical applications and examples drawn from real-world organizations (i.e., Snapple, The Limited, MTV, etc.).

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