Entrepreneurship in Action (2nd Edition)

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Entrepreneurship in Action (2nd Edition) image
ISBN-10:

0131011014

ISBN-13:

9780131011014

Author(s): Coulter, Mary A.
Edition: 2
Released: Nov 29, 2002
Publisher: Pearson
Format: Paperback, 408 pages
Related ISBN: 9780139460883

Description:

Fun, contemporary, and easy to read, this book conveys the excitement and reality of entrepreneurship. Coulter focuses on the actual tasks and activities of the entrepreneur—from researching venture feasibility, to launching the venture, to managing growth. KEY TOPICS Other chapter topics include the context of entrepreneurship, the details of planning and organizing the venture, and managing processes and people. For up-and-coming entrepreneurs and owners of small businesses.

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