Crafting Multimedia Text: Websites and Presentations

Here is an excellent resource for those in Journalism, Business, Education, Multimedia writing, Communications, and Web design. This unique, exciting book introduces new media writing strategies and techniques. Understand how to write and how to display content for websites, slide shows, and other visual presentations. Differentiate between viewers (who see words projected on a computer or projector screen) and readers (who read words on paper). Within the last ten years, the practice of presenting written information on a screen rather than on paper has grown dramatically. The essence of multimedia communications is its interactivity and the fact that you write in layers rather than a linear, traditional way. For those who may be Trekkies, I compare it to Mr. Spock's three-dimensional chess game, which he liked to play on Star Trek. Unlike traditional chess, which is played on a flat, linear, one-dimensional surface, his Tri-D Chess is a three dimensional form of chess that requires its users to consider plays on a multi-dimensional platform. also ponder the impact of those moves on separate, clear boards located above and below the main board. Each piece impacts a number of levels. Players have to remain aware of how every piece on every level interrelates. This reminds me of the challenge of multimedia writing. Not only must you ponder the linear story you must write on the main level, but also you must consider upper levels and lower levels accessible by hyperlinks or mouse clicks. You have to think about how each word connects to words on screens not yet visible. It is a form of three-dimensional writing that we are only beginning to comprehend, much less master. Each piece of information impacts a number of levels. Writers have to remain aware of how every level interrelates. The computer screen - through the development of websites and presentation software such as MS PowerPoint - is now used interchangeably with paper as an output device for information. What types of information are more suited for output to the computer screen vs. paper? information on a computer screen (or projector screen)? Should information be presented in the same way for paper as for the computer screen? Are currently accepted multimedia emphasis techniques (such as moving text) enhancements or distractions? Research into these areas is new, but certain conventions have emerged. This book will examine the current state-of-the-art implementation of multimedia writing. It will show differences between viewers (those who see information projected on a screen) and readers (those who read information on paper). - Barbara Moran.