Business and its environment

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Business and its environment image
ISBN-10:

0130928267

ISBN-13:

9780130928269

Author(s): Baron, David P.
Released: Jan 01, 1993
Publisher: PRENTICE/HALL
Format: Hardcover, 698 pages

Description:

Focusing on the intersection of market and non-market environments as an integrative framework, this major new text provides a managerial perspective on the important field of business and its environment, covering political, legal, and regulatory dimensions as well as increasingly important international and ethical issues. Emphasis is on the formulation of strategies for firms addressing issues in their environment.

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