Cyberbranding: Brand Building in the Digital Economy
Description:
Breakenridge, a public relations consultant, describes the use of the Internet to build brands and maintain positive customer relations. She offers advice on developing a vision for the brand, targeting the proper audience, personalizing the approach, and drawing repeat traffic. Marketing basics, audience impact, market research, and online endorsements are emphasized. Case studies tell cybermarketing success stories. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Best prices to buy, sell, or rent ISBN 9780130897107
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