Marketing Management and Strategy
Description:
Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques that managers need in order to analyze today's markets and capitalize on emerging opportunities. The reader is shown how to develop a marketing orientation in the organization and how this affects profit, growth and security. The development and implementation of marketing strategy through effective product, pricing and distribution, communications and service policies is then examined.
Best prices to buy, sell, or rent ISBN 9780130653505
Related Books
- 1
- 2
- 3
- 4
- Marketing Management And StrategyDoyle, Peter; Stern, PhilipEdition:4ISBN-13:9780273693987
- Marketing Management and Strategy (2nd Edition)Doyle, PeterEdition:SubsequentISBN-13:9780132622394
- Marketing Management StrategyDOYLEISBN-13:9780132622479
- Marketing Management and StrategyDoyle, PeterEdition:3ISBN-13:9780273651505
- Marketing Management And StrategyDoyle, Peter; Stern, PhilipEdition:4ISBN-13:9780273693987
- Marketing Management and Strategy (2nd Edition)Doyle, PeterEdition:SubsequentISBN-13:9780132622394
Marketing Management and Strategy (2nd Edition)
Doyle, Peter
Edition:Subsequent
ISBN-13:9780132622394
Marketing Management Strategy
DOYLE
ISBN-13:9780132622479
Marketing Management and Strategy
Doyle, Peter
Edition:3
ISBN-13:9780273651505
Marketing Management And Strategy
Doyle, Peter; Stern, Philip
Edition:4
ISBN-13:9780273693987
Frequently Asked Questions about Marketing Management and Strategy
You can buy the Marketing Management and Strategy book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from and is $ for the .
The price for the book starts from $7.12 on Amazon and is available from 9 sellers at the moment.
At BookScouter, the prices for the book start at $3.33. Feel free to explore the offers for the book in used or new condition from various booksellers, aggregated on our website.
If you’re interested in selling back the Marketing Management and Strategy book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Marketing Management and Strategy book, the best buyback offer comes from and is $ for the book in good condition.
Not enough insights yet.
Not enough insights yet.