Now Is Too Late: Survival in an Era of Instant News

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Now Is Too Late: Survival in an Era of Instant News image
ISBN-10:

0130461393

ISBN-13:

9780130461391

Author(s): Baron, Gerald R.
Edition: First Edition
Released: Jan 01, 2002
Format: Hardcover, 250 pages
Related ISBN: 9780615132037

Description:

Now your reputation can be attacked by anyone, anywhere, at any time. Now Is Too Late delivers a blueprint for 21st-century crisis management that reflects your constituents' new demands for instant, accurate answers direct from you, not the media. Crisis management expert Gerald R. Baron shows why you're a target even if you've done nothing wrong, identifies powerful new crisis preparation techniques, and helps you think clearly and act effectively to protect your reputation no matter what happens.

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