Business Communications: Discovering Strategy, Devloping Skills

A twenty-first century view of business and a process approach are encompassed, showing readers the process of communicating as people in today's business world communicate and identifying tips for maximizing communication in an information-saturated world. Interesting layout, design and readability provide readers with focused, concise, and directly applicable examples, assignments and application activities as well as a lively, conversational writing style. Communication in a global workplace is emphasized, helping readers approach communication with multi-cultural audiences as a fundamental skill. Visual communication skills are illustrated, teaching readers to use visuals such as PowerPoint in oral presentations. A valuable reference for corporate training.