The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World

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The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World image
ISBN-10:

0130293504

ISBN-13:

9780130293503

Edition: 1
Released: Jan 01, 2002
Publisher: Ft Pr
Format: Hardcover, 345 pages
Related ISBN: 9780131517271

Description:

Entertainment is now a $500 billion industry that reaches into every corner of human life. The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World profiles that industry, from film to print, music to theme parks—and shows exactly how to find and reach your market in today's insanely competitive marketplace. Discover the driving forces, key synergies, new opportunities, and advanced marketing techniques today's top companies are riding to success... and learn how to create tomorrow's blockbuster properties, starting today.

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