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Strategic Marketing: Problems, Cases, Comments

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Strategic Marketing: Problems, Cases, Comments image
ISBN-10:

0130277754

ISBN-13:

9780130277756

Author(s): Greynolds, Elbert B.
Edition: 9th edition
Released: Jan 01, 2000
Publisher: PRENTICE/HALL
Format: Paperback
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Description:

For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. The text introduces concepts and tools useful in structuring and solving marketing problems, while extensive class tested case studies provide an opportunity for those concepts and tools to be employed in practice.

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