Marketing

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Marketing image
ISBN-10:

0130175463

ISBN-13:

9780130175465

Edition: 7
Released: Jan 01, 1997
Format: Paperback, 0 pages

Description:

Merging current practices with theory, this introduction to marketing adopts a lively, easy-to-read style. The text clearly portrays the state-of-the-art and captures the fast-paced nature of the field. It provides comprehensive coverage of all major marketing topics, and the text is accompanied by a supplements package, produced by the authors, which includes computer exercises, videos, video manual, detailed lecture notes, and a test bank.

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