Uop

Bill Gates recently discovered the Microsoft basic focus on providing operating software for small computers was becoming dangerously outmoded. Users were increasingly using the internet for computer assistance, and investors, seeing the internet's popularity, briefly depress Microsoft stock while boosting Netscape's. In response, Gates capped the enormous intellectual capital and flexibility of his huge firm. In less than a year he reoriented his company's strategy around the internet, reorganized around new internet product oriented teams, and lead a corporate transformation that virtually recreate a huge company and its product line, triggering a firestorm of opposition from competitors and Regulators in the process. Microsoft transformation is one example of the changes in managing organizations taking place today. This book provides students with the practical and concrete explanation of the management concepts and techniques they will need to manage today's new organizations. It's intended for use in undergraduate for graduate courses in management or in courses that combined management and organizational behavior. Adopters will find that the book outline follows the familiar "planning, organizing, leading, controlling" process format, and that its contents and continuing themes stretch the leading edge management concepts and techniques that students will need to manage todays and tomorrow's organizations.