Marketing, Second Canadian Edition
Description:
For courses in Introductory Marketing.
Merging current practices with theory, this contemporary introduction to marketing is enhanced by its clear, easy-to-read style. Using a real-world approach, this text captures the exciting, fast-paced nature of the field. Comprehensive in scope, it provides full coverage of all major marketing topics.
Best prices to buy, sell, or rent ISBN 9780130117953
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