Marketing, Second Canadian Edition

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Marketing, Second Canadian Edition image
ISBN-10:

0130117951

ISBN-13:

9780130117953

Author(s): Evans, Joel R.
Edition: 2
Publisher: Pearson Canada
Format: Hardcover, 624 pages

Description:

For courses in Introductory Marketing.

Merging current practices with theory, this contemporary introduction to marketing is enhanced by its clear, easy-to-read style. Using a real-world approach, this text captures the exciting, fast-paced nature of the field. Comprehensive in scope, it provides full coverage of all major marketing topics.

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