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Marketing Communications: Contexts, Contents and Strategies (2nd Edition)

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Marketing Communications: Contexts, Contents and Strategies (2nd Edition) image
ISBN-10:

0130102296

ISBN-13:

9780130102294

Author(s): Fill, Chris
Edition: 2
Released: Jan 01, 1999
Publisher: Pearson P T R
Format: Paperback, 560 pages
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Description:

There are numerous practitioner-based books that tell readers how to do marketing communications. This book seeks to provide an alternative, perhaps more challenging perspective to the subject, being written from an academic perspective. It seeks to bring together aspects of both marketing and corporate communications on the basis that relationship marketing principles will continue to be the dominant paradigm. Instructor's Manual with PowerPoint Slides (0-13-010220-2).

Best prices to buy, sell, or rent ISBN 9780130102294

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