The Ad Game: Playing to Win
ISBN-10:
0130044903
ISBN-13:
9780130044907
Author(s): Cox, G. Robert; McGee, Edward J.
Edition: First Printing (by the Numbers)
Description:
Demonstrates how a professional ad campaign is put together, and covers advertising, sales promotion, publicity, and account communications
Best prices to buy, sell, or rent ISBN 9780130044907
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