BRANDED 2/E

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BRANDED 2/E image
ISBN-10:

0099458063

ISBN-13:

9780099458067

Author(s): Quart, Alisa
Edition: 2nd ed.
Released: Jan 01, 2003
Publisher: Arrow
Format: Paperback, 0 pages

Description:

Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Taking the reader to the dark side of teen marketing, this work reveals a world in which adults build careers out in insinuating themselves into 'friendships' with young people in order to monitor what they wear, eat, listen to, and talk about with each other.

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