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Strategic Management: Concepts

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Strategic Management: Concepts image
ISBN-10:

0077645065

ISBN-13:

9780077645069

Author(s): Rothaermel,Frank
Edition: 2
Released: Jan 09, 2014
Publisher: McGraw–Hill Education
Format: Paperback, 528 pages
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Description:

Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.

OneBook...OneVoice...OneVision

Best prices to buy, sell, or rent ISBN 9780077645069

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