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Formulation, Implementation and Control of Competitive Strategy with Business Week 13 week Special Card

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Formulation, Implementation and Control of Competitive Strategy with Business Week 13 week Special Card image
ISBN-10:

0077261755

ISBN-13:

9780077261757

Author(s): Pearce,John; Robinson,Richard
Edition: 11
Released: Mar 19, 2008
Publisher: McGraw/Hill/Irwin
Format: Paperback, 456 pages
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Description:

Overview: Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout STRATEGIC MANAGEMENT, 11e. Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.

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