Services Marketing (2nd European Edition)

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Services Marketing (2nd European Edition) image
ISBN-10:

0077131711

ISBN-13:

9780077131715

Author(s): ALAN WILSON
Edition: 2
Released: Jan 01, 2012
Format: Paperback, 608 pages

Description:

Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.

Best prices to buy, sell, or rent ISBN 9780077131715




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The Services Marketing (2nd European Edition) book is in very low demand now as the rank for the book is 8,400,422 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.

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