Fundamentals of Logistics Management

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Fundamentals of Logistics Management image
ISBN-10:

0077108949

ISBN-13:

9780077108946

Author(s): Lisa Ellram
Edition: European Ed
Released: Jan 01, 2005
Publisher: Higher Education
Format: Paperback, 512 pages

Description:

"Fundamentals of Logistics Management" (European edition) offers students a fresh perspective on the evolving factors that make logistics critical for business success. With a marketing approach to logistics that prioritizes customer satisfaction, the text includes all the relevant theory and uses case studies from a variety of industries to illustrate effective logistics strategies. The book covers global logistics, while also focusing on logistics issues unique to Europe. Core logistics concepts are introduced in an accessible and practical format, making this an essential text for anyone studying logistics for the first time.

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