Strategic Marketing Management for the Pacific Region
Description:
Strategic Marketing Management for the Pacific Region by Cravens, Merrilees and Walker, is the first Australasian adaptation of the highly successful US Strategic Marketing text by acclaimed author David Cravens. The adaptation of Cravens will not only develop information already employed by the US version of the text, but will offer many unique features developed specifically for the Australian, New Zealand and South East Asian local markets. The adaptation by Merrilees and Walker will give students and lecturers a more comprehensive strategic approach to marketing management in the Pacific region. Using localised case material and research data, along with a redevelopment of the Cravens frame, the first Pacific Region edition will redefine a comprehensive notion of strategy for our market.
Best prices to buy, sell, or rent ISBN 9780074705889
Frequently Asked Questions about Strategic Marketing Management for the Pacific Region
You can buy the Strategic Marketing Management for the Pacific Region book at one of 20+ online bookstores with BookScouter, the website that helps find the best deal across the web. Currently, the best offer comes from and is $ for the .
The price for the book starts from $153.99 on Amazon and is available from 2 sellers at the moment.
If you’re interested in selling back the Strategic Marketing Management for the Pacific Region book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Strategic Marketing Management for the Pacific Region book, the best buyback offer comes from and is $ for the book in good condition.
Not enough insights yet.
Not enough insights yet.