Corporate Communication

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Corporate Communication image
ISBN-10:

007340327X

ISBN-13:

9780073403274

Author(s): Argenti, Paul A.
Edition: 7
Released: Oct 01, 2015
Publisher: McGraw=Hill
Format: Paperback, 336 pages

Description:

Corporate Communication stresses the importance of creating a coordinated corporate communication system, and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter, and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems.

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