Entrepreneurship: A Small Business Approach

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Entrepreneurship: A Small Business Approach image
ISBN-10:

0073403113

ISBN-13:

9780073403113

Edition: 1
Released: Jan 22, 2010
Format: Paperback, 368 pages
Related ISBN: 9780071221221

Description:

Entrepreneurship: A Small Business Approach takes a hands-on, problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. Using real-world scenarios and exercises throughout, it puts the student in the roles of financial analyst, marketer, and business owner to find solutions. By drawing on the most current environmental conditions and solid research, Entrepreneurship provides students with the necessary foundation to design, start, and manage a small business.

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