Essentials of Contemporary Advertising
Description:
Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors’ goal is to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student’s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
Best prices to buy, sell, or rent ISBN 9780073380971
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- Essentials of Contemporary AdvertisingArens,William; Schaefer,DavidEdition:1ISBN-13:9780073136660
- Essentials Of Contemporary Advertising (Ie) (Pb 2007)William F. ArensEdition:First EditionISBN-13:9780071106276
- Essentials of Contemporary AdvertisingWilliam F. ArensEdition:2nd Revised editionISBN-13:9780071270571
- Essentials of Contemporary Advertising. William F. Arens, David H. SchaeferWilliam F. ArensEdition:SecondISBN-13:9780071287579
- Essentials of Contemporary AdvertisingArens,William; Schaefer,DavidEdition:1ISBN-13:9780073136660
- Essentials Of Contemporary Advertising (Ie) (Pb 2007)William F. ArensEdition:First EditionISBN-13:9780071106276
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