Relationship Selling and Sales Management w/ ACT! CD-ROM

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Relationship Selling and Sales Management w/ ACT! CD-ROM image
ISBN-10:

0073203165

ISBN-13:

9780073203164

Edition: 1
Released: Nov 24, 2004
Format: Hardcover, 0 pages

Description:

Relationship Selling and Sales Management, 1/e by Johnston and Marshall is truly unique as it is the only book on the market that fuses Relationship Selling and Customer Value (70%) with Leadership and Sales Management (30%). Instead of purchasing multiple books to amass material in those areas, professors now have the convenience of having it all in one text. The 70/30 coverage allocation reflects the overwhelming majority of opinions expressed through market research. Authors of our successful Churchill/Ford/Walker’s Sales Force Management text and individuals with quite a presence in the field, Mark Johnston and Greg Marshall bring a wealth of expertise and energy into this product. The book is written for appropriate use both at the college/university setting and the community college/junior college setting.

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