Marketing: Principles and Perspectives
Description:
In the first edition of this title, strong integration of integrated marketing communication and direct marketing was demonstrated. In the second edition modern coverage was continued by integrating cross-functional teams, customer loyalty, and the Internet/technology. The third edition includes an Internet marketing chapter and continues to fully integrate the Internet throughout. The authors not only talk about what marketing is, but prepare the students to be marketers by involving them in interactive exercises which strengthen decision making skills. This work offers the latest coverage, quality professor supplements, and an interactive student Web tool.
Best prices to buy, sell, or rent ISBN 9780073101200
Frequently Asked Questions about Marketing: Principles and Perspectives
The price for the book starts from $19.39 on Amazon and is available from 1 sellers at the moment.
If you’re interested in selling back the Marketing: Principles and Perspectives book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Marketing: Principles and Perspectives book, the best buyback offer comes from and is $ for the book in good condition.
Not enough insights yet.
Not enough insights yet.