International Business : The Challenge of Global Competition

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International Business : The Challenge of Global Competition image
ISBN-10:

0072958022

ISBN-13:

9780072958027

Author(s): Ball, Donald A.
Edition: 10 e
Released: Jan 01, 2006
Format: Hardcover, 0 pages

Description:

Political, technological, market, cost and competitive changes have driven many businesses to expand operations globally – creating an explosion in the growth rate of international businesses. Firms operating across borders must also deal with the following forces in foreign and domestic environments: - competitive - distributive - economic - socioeconomic - financial - legal - physical - political - sociocultural The relationship of the forces in foreign and domestic environments forms the basis of Ball & McCulloch’s International Business model.

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