Annual Editions: Marketing 03/04
Description:
The articles selected for this Annual Editions reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.This title is supported by our student web site, Dushkin Online, www.dushkin.com/online.
Best prices to buy, sell, or rent ISBN 9780072838213
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