Internet Business Models: Text and Cases with Teledesic Case CD-ROM

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Internet Business Models: Text and Cases with Teledesic Case CD-ROM image
ISBN-10:

0072508345

ISBN-13:

9780072508345

Edition: 1
Released: Jun 26, 2001
Format: Hardcover, 650 pages

Description:

Internet Business Models rigorously analyzes the different business models employed by Internet companies. The book examines eight Internet business models: access providers, portals, content providers, retailers, brokers, market makers, networked utility providers, and application service providers. Each chapter describes the value proposition offered by companies that pursue a given model; the factors that drive their revenues, costs, and profits; and the key strategy decisions that confront companies pursuing the model, e.g., whether to pursue aggressive growth strategies; whether to diversify. Supporting each chapter are case studies (23 total) of Internet companies written during 1999/2000 by professors at the Harvard Business School.

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