International Business: The Challenge of Global Competition (8th Edition)

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International Business: The Challenge of Global Competition (8th Edition) image
ISBN-10:

007248554X

ISBN-13:

9780072485547

Edition: 8
Released: Jun 26, 2001
Format: Hardcover, 710 pages

Description:

International Business: The Challenge of Global Competition, 8e, continues to be the textbook of choice for instructors who want comprehensive coverage. It is the textbook of choice for adopters who like to cover a broad range of topics and to show students the steps a business must take to go global. International Business, 8e, describes international business concepts in a pedagogically rich and straightforward style. In response to reviewer feedback, a new, clearer design and expanded web site can be found with the 8th edition.

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