The Product Managers Handbook, 3E

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The Product Managers Handbook, 3E image
ISBN-10:

0071459383

ISBN-13:

9780071459389

Author(s): Gorchels, Linda
Edition: 3
Released: Nov 07, 2005
Publisher: McGraw=Hill
Format: Hardcover, 408 pages

Description:

Revised and updated techniques to achieve top performance in product management

The Product Manager's Handbook takes the mystery out of this field by detailing how to integrate aspects from production and coordination to value maximization into a cohesive whole, while examining key international issues, new technologies, and the financial side of product management.

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