kidfluence : The Marketer's Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens

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kidfluence : The Marketer's Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens image
ISBN-10:

0071416226

ISBN-13:

9780071416221

Edition: 1
Released: Jul 21, 2003
Publisher: McGraw=Hill
Format: Hardcover, 256 pages

Description:

Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.

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