The Fundamentals of Business-to-Business Sales & Marketing

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The Fundamentals of Business-to-Business Sales & Marketing image
ISBN-10:

0071408797

ISBN-13:

9780071408790

Author(s): COE
Edition: 1
Released: Aug 29, 2003
Publisher: McGraw=Hill
Format: Hardcover, 208 pages

Description:

B2B sales and marketing executives have been hard-hit by increasing sales demands, plummeting budgets, and highly touted techniques that promise more than they deliver. The Fundamentals of Business-to-Business Sales & Marketing shows executives how to integrate traditional B2B selling methods with effective and proven new technologies.

Covering database marketing, microclustering, accurate ROI measurement, and more, this no-nonsense book provides a dynamic, hands-on approach for selling more while spending less, and meeting today's relentless revenue and margin demands.

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