The Hero and the Outlaw : Building Extraordinary Brands Through the Power of Archetypes
Description:
"This provocative and insightful book could and should revolutionize the world of marketing."--Margaret Wheatley
Using studies drawn from the experiences of Nike, Ivory, and other powerhouse brands, the authors show companies how to create a brand that most effectively corresponds to archetypes--fundamental patterns in the unconscious mind--and capture the consumers' attention and loyalty.
Best prices to buy, sell, or rent ISBN 9780071407618
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