M-Business: The Race to Mobility
Description:
The definitive guide for the coming M-commerce age"Invaluable insight into the mobile economy. Kalakota and Robinson get right to the core of the emerging mobile landscape. . . . A must read."Patricia Seybold, author of Customers.com and The Customer RevolutionKnowing a change is coming is one thing; predicting its exact shape and form is something else entirely. In m-Business, renowned Web visionary Ravi Kalakota and Marcia Robinson succeed at both, exploring mobile commerce and providing the definitive roadmap for strategic business decisions in a world transformed by mobility.From innovative business models and next-generation applications to customer experience creation and leadership initiatives, this book provides cogent, convincing analysis of the products and knowledge that business leaders will need to thrive in the new M-commerce arena.The first book to clearly explain the M-commerce revolution in the language of a broad business audience, m-Business provides a simple three-step plan for navigating the mobile minefield more quickly than competitors. Readers get comprehensive coverage and insights on topics including:Emerging business trendsconsumer, service, enterprise applications, and infrastructure New business modelslocation-based models, real-time supply chain models, enterprise extension models, and voice portals New solution enablersmobile platforms, voice platforms, wireless application service providers (WASP), and mobile application
Best prices to buy, sell, or rent ISBN 9780071380782
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