Secrets of Customer Relationship Management: It's All About How You Make Them Feel
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"Many marketing people still pursue interactive sales solely for their immediate cash return rather than the contribution they can also make to brand values - hence 'loyalty' programmes which have nothing to do with real loyalty. No-one who has read this highly readable and significant book would ever make that expensive mistake." Sir Martin Sorrell, Chief Executive WPP GROUP PLC "A wise and thoughtful book by an author who understands to the core that customer relationship management is about human connections." Leonard L. Berry Distinguished Professor of Marketing, Texas A&M University, and author ofDiscovering the Soul of Service
Best prices to buy, sell, or rent ISBN 9780071362535
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The Secrets of Customer Relationship Management: It's All About How You Make Them Feel book is in very low demand now as the rank for the book is 5,852,781 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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